This week’s episode of “WisBusiness: The Podcast” is with Craig Davis, president and CEO of NovaScan.
This Milwaukee-based oncology diagnostics company uses a novel electrical technique for finding cancer in a patient’s body.
Davis sat down for a chat at the recent Wisconsin Tech Summit, held in Waukesha by the Wisconsin Technology Summit. This annual event lets early-stage startups like NovaScan meet representatives of some of the state’s biggest companies.
“We have a platform technology that’s not exclusive to skin cancer or breast cancer; its broadly applicable to cancer,” he said. “For the other applications -- and there are an enormous amount of them -- looking to partner with large device companies to carry those forward.”
This week’s episode of “WisBusiness: The Podcast” features a chat with Tom Eggert, executive director of the Wisconsin Sustainable Business Council.
He explains the academic origin of the council, which had over 160 companies participate in its Green Masters program in 2016, and talks about the push toward sustainability in Wisconsin.
“So you have all these pressures on companies to act in a sustainable way, then the question becomes: What does that mean? What are they doing?” Eggert said. “Supply chain sustainability right now I think is kind of the hot issue for businesses -- driven for a large part by WalMart and the pressures they are putting on.”
This week’s episode of “WisBusiness: The Podcast” features a discussion with Don Stanley, CEO and co-founder of 3RhinoMedia and a lecturer on social media and digital marketing at UW-Madison.
He explains how he helps major companies, professional athletes and others better understand how to effectively communicate online, turning digital platforms into assets rather than liabilities.
“One of my friends says, if you want to be a successful fisherman, fish where the fish are,” he said. “You have to go where people you want to attract are, and digital is that space where people spend time.”
He talks about location-based marketing, also touching on the state’s talent attraction campaign, which features several digital marketing elements.
This week’s podcast is with Ryan Prellwitz, president of the Wisconsin Winery Association and owner of Vines and Rushes Winery in Ripon.
He discusses legislation recently approved by the Assembly to extend late-night hours for wineries. He also explains why the state’s three craft beverage silos -- wine, beer and distilled spirits -- are striving for simplification of Wisconsin’s alcohol industry laws.
“If we can move forward the industry as a whole, everybody benefits,” he said. “A rising tide floats all boats, so to speak.”
This week’s episode of “WisBusiness: The Podcast” is with Maximilian Christman, sustainability specialist for UW Health.
He discusses the challenge of pushing for sustainability on a system-wide level, working within the unique constraints presented by the medical field.
“You want to obviously have materials and cleaning and disinfecting supplies that are environmentally responsible. But at the same time you can’t be increasing infection rates, you can’t be allowing antibiotic-resistant bacteria into your hospitals, your clinics,” Christman said.
This week’s episode of “WisBusiness: The Podcast” is with Deb Thompson (pictured here) and Laura Berkner, co-founders of Stimmi.
This Madison-based startup is currently pilot-testing a website meant to be used by caregivers for people with autism and other disabilities.
These caregivers can input personalized care information on the site, then share it with loved ones and other caregivers. The site also supports instant messaging so everyone involved can be constantly in the loop.
“Often times, people who have special needs will have multiple caregivers in different agencies, and those people don’t have the community or platform to communicate together,” she said. “It really helps provide better care.”
This week’s podcast is with Olivia Wisden, founder of Babette Travel. This Madison-based startup helps students secure overseas internships and placement in study abroad programs.
She discusses the early-stage company’s progress since her previous podcast appearance, and lays out goals for the coming year.
“We have successfully hit our goal of getting how many [internships] we wanted,” she said. “We went from four internships last summer to 13 this summer… If we can get 10 students abroad this summer, that would be great.”
Wisden says she wants to work closely with the students that use Babette Travel, offering individual assistance and making sure each gets the most out of the experience.
This week’s podcast features a discussion with Dan Nelson, president, CEO and chief creative officer for Nelson Schmidt Inc., the marketing agency behind the ongoing talent attraction campaign for Wisconsin.
Nelson Schmidt worked with the Wisconsin Economic Development Corporation on the statewide Think-Make-Happen branding campaign, and created the millennial-focused promotions that are now running in the Chicago area.
“Early in our journey of economic development marketing and promoting Wisconsin as a place to do business, we realized that workforce development and promoting Wisconsin as a place to live was equally important,” he said.
This week’s episode of “WisBusiness: The Podcast” features a discussion with Gus Faucher, chief economist for PNC Financial Services Group.
He sat down for a chat this week at the Wisconsin Bankers Association’s Economic Forecast Luncheon in Madison. He commented on how evolving tech is changing opportunities for work, and gave his take on tackling the workforce shortage in Wisconsin.
“I think it's not going to be a one-size-fits-all approach,” Faucher said. “You're going to need to take a number of different approaches and do that in order to build the kind of 21st century workforce that Wisconsin will need over the longer run."
This week’s podcast is with Kevin Dwyer, CEO for the nonprofit Where Is Care, (pictured here) and Nick Meyers -- both members of the planning committee for the upcoming Nonprofit Draft Day.
The NFL draft-style event will bring together nonprofit groups from all over the state that are seeking new members for their boards of directors. The event will be held at Edgewood College in Madison Saturday from 9 a.m. until around noon.
Where Is Care is an online platform for social and health services currently being developed in Dane County. It was previously known as HealthConnect.Link.